Digital Marketing in South Africa
Digital Marketing in South Africa – What is Digital Marketing and how can it benefit your business in South Africa?
Digital Marketing -
A quick introduction for South African business owners
Digital Marketing in South Africa - What does it entail?
Let me explain…
So you have a Beautiful Website…
But you are NOT getting more business?
Why Not?
Just having a beautiful website,
WITHOUT SENDING POTENTIAL CUSTOMERS TO SEE YOUR WEBSITE,
is like having
a “Beautifully Printed Business Brochure“,
in the drawer of your desk…
NOBODY WILL SEE IT, AND
IT WILL NOT CREATE ANY BUSINESS FOR YOU.
Digital Marketing is the process of finding the right potential clients for your business and taking them straight to your website or social media.
There they can interact with you and become paying clients.
HOW TO GET EYES ON YOUR WEBSITE
(aka "Web Traffic" or just "Traffic")
This process is achieved by correctly aligning many factors such as your Website, SEO, Social Media and Content, around a perfectly crafted Marketing Strategy.
- Your website must be set up correctly
- SEO must be done on-page and off-page, so your website can rank in Google and other search engines, for free traffic from interested buyers
- Social media platforms must be set up correctly and updated regularly, drawing people back to your website
- SEO-optimised content must regularly be added to your website and social media accounts
- Paid advertising on any of your chosen platforms. This potentially has the power to explode your sales and income in a short period of time
- Everything needs to be tied to a marketing strategy with clear goals
Dinesa Marketing has developed a Blueprint, specific to digital marketing in South Africa.
Using this blueprint correctly will create tons of traffic to any website or social media pages.
Our Custom Designed Blueprint
MOST IMPORTANT…
It is absolutely vital that you connect with THE RIGHT POTENTIAL CUSTOMERS exactly where they are…
Meet them where THEY interact and spend THEIR time, whether it is on Google, Facebook, Instagram or any other platform.
It is also true that potential clients from certain industries will spend more time on certain platforms.
If you have a young audience, you need to be on TikTok. If you have a more mature, professional audience, you need to be on LinkedIn, and so on.
The most popular platforms for business in South Africa are Google, Facebook, Instagram, LinkedIn, Youtube, and WhatsApp but that’s not all of them. There are many more that can help your business grow.
You need to know exactly where YOUR potential clients hang out as well as what they are interested in or looking for.
Certain platforms are more powerful than others when it comes to certain functions…
WHY DINESA MARKETING?
Our Blueprint gets results EVERY TIME.
We have the knowledge and experience to determine which platform/s will give YOUR business greater success.
We also know how to harness these platforms to get the best possible results from them.
We ensure OUR clients, get the Most Leads possible, for the Lowest Possible Cost, at a 99.9% Success Rate.
YES, We Can Guarantee your results!
YES, We send REAL CUSTOMERS to your business!
The benefits of Google Ads
EVERYBODY uses Google…
Where do you search for new products, services or information for YOURSELF?
Google ads are used to connect with new clients that type a certain “Search Term” into Google.
Just like you search on Google for products and services, so do your potential clients. They search on Google to find products and services that YOUR business supply.
For example; If you own a restaurant and someone types into Google “Restaurants near me” then your restaurant’s advert and details should appear on page 1 of Google. This gives you a great opportunity to be discovered by new potential clients. If your advert is enticing enough, you should gain a new client (people like to try new restaurants)
They will also only see your advertisement if they are in your area. It is senseless for them to see your advert if they are 500km away because nobody really travels 500km for a meal at a restaurant.
- Does Google know about YOUR BUSINESS?
- Is Google showing YOUR BUSINESS to YOUR POTENTIAL CUSTOMERS?
- Have you told Google WHICH CUSTOMERS YOU WANT?
There is a huge opportunity in harnessing the Power of Google Ads for your business.
(If you know how to do it the right way)
And what about Facebook (Meta) Ads?
(THE MOST POWERFUL OUTREACH ADVERTISING MEDIUM IN THE WORLD)
Facebook ads are used to connect with new clients by making them an offer they can’t refuse.
This will be in the form of an advertisement that appears in their Facebook feed, Facebook Marketplace and other
Facebook-related places, including Instagram (owned by Facebook).
For example; Think of Facebook ads as that great weekly special at your local supermarket.
The deals are just so good.
You can’t help yourself.
You have to go there to get this “great” special.
But normally whilst you are there to get the “special” item, you will also pick up some other goodies that are needed at home.
Mission accomplished:
The “special” is only intended to get you into the shop. The shop owners know that once you are there, you will buy other stuff as well, that, more than likely, might not even be on special.
That is how the business generates more sales and income.
You can harness that same concept to generate more sales and income for your business, without having to pay the hefty fees that these supermarkets have to pay to advertise their specials in their local newspapers, every week.
Digital marketing is way cheaper and much more effective than advertising in local newspapers or any other media for that matter.
As with Google, Facebook ads will only be shown to people if they are in your area (unless your business covers a greater area or is international).
With Google, Facebook and most other platforms, you get to tell them in which areas you want your business advertised so that your ads are restricted to only those areas. As mentioned above, some services people just won’t travel far for and you do not want to pay for advertising, shown in the wrong area that will not bring you revenue.
- Proven (over and over) to deliver better results than any other advertising medium with outbound marketing
- Lowest cost-per-new-customer advertising medium in the world
- One of the most effective platforms for advertising to your ideal potential clients
- The ability to prove & grow ROI
- Optimization to get new paying clients at the lowest possible cost
- A good opportunity to be discovered by new paying clients
AND THAT IS JUST THE TIP OF THE ICEBERG.
THERE ARE MANY MORE PLATFORMS AND METHODS THAT CAN BE USED SUCCESSFULLY TO INCREASE YOUR BUSINESS TURNOVER.
THE POWER OF SOCIAL MEDIA IS INCOMPREHENSIBLE.
Let us do a FREE ASSESSMENT
of YOUR ADVERTISING NEEDS.
(Every business is different)
You can GET NEW CUSTOMERS
using our SPECIALISED CUSTOM METHODS
at a FRACTION OF THE COST, YOU WOULD EXPECT
Mobile: 083 965 6858
WhatsApp: 083 965 6858
Mobile: 073 864 5906
WhatsApp: 073 864 5906
(Click the numbers to call or WhatsApp us directly)
Email: dirk@dinesamarketing.co.za
